About Us
Established in 2022 and introduced to the public in 2023, CHEO introduces high-quality luxury garments to encourage people to express themselves and their creativity through their fashion.
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At CHEO we believe that creativity and the desire to create is never ending. With the purpose of redirection, our goal is to bring a new meaning to fashion. Our products are made to inspire and break barriers within fashion. We strive to connect with our customers and community as much as possible in order to reassure them that they are now part of CHEO. At CHEO, we encourage our customers to express their creativity through our products by creating outfits with our garments that allows them to be authentic to themselves.
Meet the Founder
Raised in Sacramento, Eliseo developed an interest for fashion during his early teen years. From experience, he discovered that an outfit sets the tone for the day, and therefore took a leap forward into the fashion industry to encourage people to become confident with themselves, starting with how they dress. He preaches that creativity is important to success, and that there is not a specific method to be successful, but one’s own. With a starting knowledge of zero, Eliseo continues to learn about the industry through experience and studying his mentors. While also being part of the graduating class of 2025 at the University of California Santa Barbara, Eliseo strives to have a positive impact in the fashion industry as well as the community surrounding him, by welcoming you to CHEO.