The ELLICIT Capsule

Composed of three products; a hoodie and two t-shirts, the ELLICIT Capsule Collection pays homage to the original brand name ELLICIT, before it became CHEO. Although we are no longer ELLICIT, the name's legacy will always be part of the brand. The collection is also inspired by the build up of events that may disallow for aspired outcomes which is represented by the patchwork design . The message of the patches is to focus on one thing at a time. Each event receiving its own attention will allow for better outcomes as it does not allow any distractions. Each patch is a representation of a solution “patch” for every event that received its individual attention. The collection signifies that better results are more likely when there is only one focus, instead of leaving a dilemma unsolved or “unpatched” and moving to the next.